Businesses of all sizes use websites, which are vital tools for purposes like customer care,
marketing, and product updates. As a result, businesses do not take their websites for
granted and constantly update and monitor them.
User Experience(UX) is one of the major aspects of web design and development as it is
directly associated with customers or potential customers. In this blog, we will discuss in
detail the importance of UX in web design.
So, let’s get started.
What is UX?
User Experience or UX deals with how someone interacts with a digital medium. It is all
about how the user feels during and after the interaction. If the UX is good, they feel positive
about the business website.
The UX comprises the entire user journey on your website, along with the ease of use and
value provided.
UX design is the process of creating an experience for users on a digital medium. This is
done by considering users’ needs and improving the design based on feedback.
Web designers constantly look for better UX design as technology evolves every year.
Importance of UX in Web Design
UX is one of the major aspects of web design and has a big say in performance of the
website. Let’s have a detailed look at its importance in web design.
(1) User Retention
Retaining a user or customer is very important for any business as it leads to more sales.
With a good User Interface and User Experience(UX), businesses retain most of their
customers. This customer also does word-of-mouth publicity, thereby further increasing
sales.
With so much going on in everybody’s lives, no one wants to deal with complex things. If you
can simplify people’s lives, they are more likely to stick with you.
(2) Save Resources
By investing in better UX design, a business can save a lot of resources in the long term. It is
much more economical to hire a UX/UI designer in-house and then outsource the
requirement every time you need a new feature to be added.
The in-house team can conduct research for new features and add them as and when
required. There are many people who work to create a website and their time needs to be
managed optimally to avoid loss of resources.
(3) Higher Conversions
It is obvious that if your potential customers have a good experience on your website, they
are more likely to purchase goods/services from you. With increasing competition, a good
website design could be the differentiating factor between you and your competitors.
With a good UX design, you can foster engagement and loyalty amongst your customers.
(4) Accessibility
A good UX design will ensure that your products/services are accessible to everyone,
including those with disabilities. This is not only necessary to expand your customer base
but also to increase user satisfaction by providing an equitable experience to everyone.
The core feature of a good UX design is ease of navigation and enabling users to easily find
what they want. For this you need to have clear menus and layouts for the users.
(5) Brand Equity
You can build your brand with the help of a good UX in your web design, as it can enhance
your reputation. A good UX design improves user engagement by providing an intuitive and
customized experience.
If users find your website enjoyable to use, they are more likely to return frequently and
increase association with your brand. They become brand ambassadors for your business
by promoting your brand amongst their family and friends.
As a result, you get free advertisement, which is very much needed for start ups trying to set
up their brand. This was done by all big brands which you see today when they started.
(6) Improves SEO
A website having good User Interface(UI) & User Experience (UX) tends to rank higher on
search engines. Google is also giving weightage to web vitals for its rankings along with
keywords and content.
These web vitals include user engagement metrics, dwell time, and overall user satisfaction.As a result, SEO specialists will have to focus on these website parameters to maintain or
improve the search engine rankings.
(7) Reduces Instructions Required
No one likes to read lengthy user manuals for using a product. People like to start using a
product straight away and learn how it works as they proceed.
A website with good UX & UI is more intuitive and requires less time for users to learn its
features and functions. As a result, there will be no need for detailed instructions or a user
manual.
This will result in fewer calls for the customer service executives, which will free up time for
other important tasks.
Bonus Tips to Improve UX in Web Design
You now know the importance of a good UX in web design. Let’s go through some tips which
will help in getting a good web design.
Tip#1 Improve Page Loading Speed
No one wants to wait for more than a second or two for the webpage to load. If your
website’s page loads slowly, it will have a direct impact on User Experience.
Your webpages should be responsive to all types of devices as users these days do not rely
on a single device. If the page loads slowly, they will leave and may never return.
Tip#2 Make Use of White Space
It is good to provide information to your website visitors but if you over stuff the webpages
with information, then it will have a negative impact on UX.
Keep your website clutter-free and make use of white spaces to give your web design a neat
look. This will help the visitors in absorbing the content without getting confused.
Tip#3 Use Images
You must include images & info-graphics to drive home your point. Many people don’t like to
read long boring text and may leave the website on seeing it.
So, include as many images & infographics as possible to keep the visitors informed and
engaged.
Tip#4 Be Consistent
You should use the same layout and colors throughout your website. If you are not
consistent with these aspects, it will lead to a bitter User Experience.
Easy navigation & layout are a must for any website to have a good User Experience. So,
keep the layout the same, as much as possible.
Tip#5 Use AI
Artificial Intelligence(AI) is being used extensively in all domains and you should not be left
behind. Make use of chatbots & data analytics to provide better User Experience to your
customers.
Final Thoughts…
Websites are here to stay, and they are touchpoints through which businesses can interact
with their customers. As a result, you should ensure they function smoothly and are
continuously updated.
We have seen how UX matters a great deal for performance of websites. So, invest in a
good UX for your website and reap the benefits.
For all your web design and other IT services requirements, get in touch with Qortechno
