Steve Kodra
Owner
CloudiQS
Our strategists start where your customers start—search intent. We dig deep into high-value, low-competition keywords and long-tail phrases that capture real buying signals. By pairing this research with audience segments (demographics, interests, in-market behaviors, and custom intent lists), we build a targeting matrix. Our in-depth research ensures every dollar spent brings in quality clicks, drives meaningful traffic, and maximizes conversions.
that:
Locks onto prospects ready to act, not just browse.
Filters out budget-draining clicks from unqualified traffic.
Adapts continuously as search trends shift and your business scales.
The result? Ads that appear at the exact moment a future customer needs you most.
Ours are written by humans who obsess over psychology, rhythm, and relevance.
Every headline and description tailored to device context—so mobile users see crisp, punchy hooks, while desktop searchers get richer detail.
We weave in keyword variants naturally to boost Quality Score without sounding robotic. Expect ad text that attracts clicks, pre-screens intent, and persuades users to convert once they land on your site.
Behind every successful ad is meticulous architecture.
Our setup process covers:
Goal mapping: lead generation, e-commerce sales, phone calls, or hybrid funnels.
Precise budget allocation across search, display, discovery, and YouTube based on projected ROI. Conversion tracking via Google Tag Manager, ensuring every form submission, call, or purchase is captured.
We build your campaigns like a future-proof framework—easy to scale, slice, and analyze as performance unfolds.
Clicks without conversions waste money. Our in-house design creates landing pages engineered for action:
Above-the-fold clarity: headline, sub-headline, and a single friction-free call-to-action.
Credibility signals: trust badges, testimonials, and granular social proof.
Mobile-first layouts that keep scrolling thumbs engaged.By uniting UX best practices with persuasive design, we turn ad traffic into revenue, not bounces.
We believe in knowing the battlefield. Using proprietary tools and competitive intelligence platforms, we uncover:
Rival keywords and ad copies: spotting gaps and over-used angles.
Landing page strategies: dissecting their funnels to find optimization edge cases.
Budget trends: seasonality, bid shifts, and emerging market entrants.
Armed with these insights, we craft counter-strategies that leapfrog competitors and protect your share of voice.
Growth is a perpetual experiment. Our A/B testing framework covers all like Ad elements, headlines, descriptions, display URLs, and extensions.
We split audiences, testing new demographic layers or remarketing windows.
We run statistically significant tests, not guesswork, ensuring every winner drives measurable uplift before scaling spend.
Once live, campaigns enter a feedback loop powered by Google Analytics.
Real-time performance monitoring with custom alerts.
Funnel visualizations pinpointing drop-off points.
Multi-channel attribution that proves how Google Ads influences organic, social, and email conversions.
Continuous bid and budget adjustments, negative keyword sweeps, and audience refreshes based on evolving data.
Optimization is never a one-and-done task—it’s an always-on pursuit of lower costs and higher returns.
Human-Crafted Strategy, Not Templates – Every campaign is built from scratch by skilled experts who blend data analysis with creativity—we don’t use cookie-cutter setups or automation without oversight. Your brand gets attention from real strategists focused on real outcomes.
Pinpoint Audience Targeting & Keyword Research – We go far beyond basic targeting. Our team dives deep into your customers’ intent, building advanced audience segments and keyword lists so your ads show up for buyers—not just browsers—at the moments that matter most.
Conversion-Driven Ad Copy & Landing Pages – Our ad copy isn’t just catchy—it’s specifically designed to trigger clicks and conversions, while our custom landing pages maximize every visit with fast loads, smart layouts, and persuasive design to turn traffic into sales.
Relentless Competitor Analysis & Optimization – We track your rivals’ moves, uncover new opportunities, and constantly tweak campaigns with A/B testing, analytics, and ongoing adjustments. This way, your ads stay ahead of the market and ahead of the competition.
Transparent Results & Growth Focus – With Qortechno, you get clear reporting, real-time analytics, and actionable insights so you always see the ROI and impact of your Google Ads investment. We obsess over lowering your costs and boosting your returns, month after month.
Google Ads is an online platform where businesses bid on keywords to display ads on Google’s search results and across its network. You pay only when someone clicks your ad (pay-per-click), making it cost-effective for most budgets.
Campaign options include Search, Display, Shopping, Video (YouTube), App, and Performance Max campaigns. The choice depends on your goals (e.g., driving sales, leads, website traffic, or brand awareness).
Keyword selection is vital. Research tools help identify high-value, relevant search terms your potential customers use. The right mix of keyword match types (broad, phrase, exact) and continuous optimization is crucial for campaign success.
Ad position is based on bidding as well as your ad’s Quality Score—this includes your ad relevance, expected clickthrough rate, and landing page experience. Higher relevance and quality often mean better positions at a lower cost.
• CPC (Cost-per-click): Pay when someone clicks your ad.
• CPM (Cost-per-thousand impressions): Pay for every 1,000 times your ad is displayed.
• CPV (Cost-per-view): Pay when someone views your video ad.
Each serves different objectives—CPC for direct response, CPM for brand visibility, and CPV for video engagement.
You set up conversion tracking in Google Ads or Google Analytics to measure actions like purchases, calls, or form fills that happen after someone clicks your ad. Robust reporting helps monitor ROI and make data-driven improvements.
Budget depends on your business goals, target industry, competition, and cost of keywords. Start with a manageable budget, analyze performance, and scale as you see positive returns. Google Ads lets you control and adjust spending in real-time.