What is SEO & how it works? 
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What is SEO & how does SEO work? 

Nisha
October 17, 2023
5 MIN READ

October 17, 2023

What is SEO & how does SEO work? 

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Do you want to increase organic traffic to your website? If yes then you might know that seo can play a vital role in boosting your website traffic and getting high rankings. 

In this guide, you will learn what is SEO and how does SEO (Search Engine Optimization) work to increase your website's visibility in search engine results.

What is SEO?

SEO stands for search engine optimization. The main purpose of SEO is to boost a company's search result visibility, attracting more website visitors, increasing conversions, customers, and revenue. 

It makes sure your website shows up at the top when people search online. It's like ensuring your store is on the busiest street. So, it's a strategy to rank on google so when someone searches for products or services, they find your website. 

For example, imagine you are a real estate agent in New York. SEO can make your website rank higher when people search for "New York real estate." This brings more visitors to your site, and if it's user-friendly and appealing, it can lead to more clients and increased success in the real estate market.

There are many search engines. But the most popular ones are Google, Bing and Yahoo. Google is the most popular one because it brings up relevant content that matches your keywords.

Search engine optimization (SEO) is the process of improving the volume and quality of increased organic traffic to a website from search engines via "natural" ("organic" or "algorithmic") search results as opposed to paid advertising.

What's the importance of SEO?

  • Visibility: SEO helps your website be found easily in search results.
  • Traffic Boost: It brings more visitors to your site.
  • Credibility: High rankings make you appear trustworthy.
  • User Experience: SEO encourages user-friendly websites.
  • Business Growth: Ultimately, it can lead to more customers and revenue.

53% of US consumers say that they research products using a search engine before deciding whether or not to buy (Google)

SEO is an ongoing effort to attract more attention to your website and persuade Google that your site deserves to be recommended to searchers.

How does SEO work?

SEO, or Search Engine Optimization, is like the secret sauce for boosting your small business's online presence. When you use effective SEO strategies for small businesses, you're essentially fine-tuning your website to show up prominently when potential customers search for the products or services you offer.

Imagine a real estate agent in New York aiming to improve their online presence. Through SEO, they optimize their website and content for keywords like "New York real estate." This helps them attract potential buyers and sellers searching online, ultimately growing their business.

First, it's all about keywords. You need to identify the specific words or phrases (like our long-tail keyword) that potential customers might use when looking. Effective SEO strategies for small businesses involve optimizing your website and content to rank higher in search results. This means carefully choosing keywords that your target audience is likely to search for. It also involves creating high-quality content that provides value and answers their questions. Backlinks, or links from other reputable websites to yours, can boost your site's credibility in the eyes of search engines. And as more people discover your site through search results, you're on the right path to growing your small business online.

The impact of SEO on website traffic and rankings is substantial.

When you optimize your website with the right keyword for search engines, it becomes more visible for online searchers. It's not just about getting noticed; it's about climbing the ladder to the top of the search results, which can be a game-changer for your online presence.

Google organic search is responsible for 59.2% of the world’s web traffic (Sparktoro)

Three key components of SEO

Technical SEO

Technical SEO is the backbone of any effective SEO strategy. This process involves fine-tuning site speed, streamlining crawling and indexing for search engine, rectifying broken links, and guaranteeing a seamless user experience across desktop and mobile. It provides the roadmap for search engines to navigate and interpret your content.

Without a strong technical foundation, your other SEO efforts might not reach their full potential. It's the secret sauce that propels your online presence to new heights and is the cornerstone of how SEO really works.

On-Page SEO

On-page optimization of your site's web pages can help increase Organic Traffic to that page. For on-page optimization, the website developer should consider all the factors like title text, Meta tag text and ALT tags.

  • Title Text: Title text should be unique for each page. It should contain the main keywords of the webpage.
  • Meta Tag Text: Meta tag text should be relevant and should not contain anything above the main keywords.
  • Alt tags: Alt text contains alternative texts for images. Alt Tag helps search engine crawlers index and display the correct image and text.

Off-Page SEO

One of the ways through which you can optimize your website off-page is by getting backlinks from high authority sites. Sites such as Wikipedia and all the pages on that site get indexed in search engines.

Link building becomes easy if you build links from such high authority sites. Building backlinks from directories helps increase Organic Traffic is the authenticity of your website and help achieve higher rankings in search engines.

One should also write guest posts for other blogs and websites. Guest posting helps in link building and increasing website traffic from another website. Link building with blog commenting is also an effective way. It helps increase Organic Traffic to your website's trustworthiness and authenticity among the search engines.

You can also create your blog and get relevant links from your blog.

How Long Does SEO Take To Work?

SEO, like planting a tree, doesn't provide instant results. It takes time to grow and bear fruit. Think of SEO as nurturing a young sapling. You plant it with keyword research, optimize your site, and cultivate quality content. Just as a tree needs water, sunlight, and care to flourish, SEO needs ongoing attention. It can take several months, sometimes even up to a year, before you start seeing significant results.

Consider this: when you plant a tree, it starts small, but over time, it becomes a towering presence in your garden, providing shade and beauty. Similarly, SEO efforts, when consistently maintained, grow your website's visibility and traffic, resulting in a long-lasting online presence that's worth the wait.

An SEO campaign generally requires 3-6 months to produce results, but it usually takes a year or longer for the best results to appear.

QorTechno: Your Key to SEO Success

SEO is the foundation of digital success, and here's where QorTechno, a top-tier digital marketing agency, steps in. QorTechno, your trusted digital marketing agency, specializes in improving SEO and transforming your online presence.

Drawing on a decade of performance marketing experience, we grasp that SEO isn't one-size-fits-all. We craft custom strategies to elevate your online presence and secure top search engine rankings.

Whether you're a local business in New York aiming to enhance your online visibility or a global brand in the USA looking to dominate the digital space, QorTechno has the expertise to make it happen. Our comprehensive approach covers every aspect of SEO, including technical SEO, content optimization, and backlink building.

In QorTechno, we focus on delivering results, not just keywords and content. Let QorTechno, your trusted digital marketing partner, help you unlock the potential of SEO and elevate your online presence.

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Written by Nisha

Nisha is a CEO Qortechno where she helps businesses shine in the online world. Nisha's passion for innovation and commitment to excellence have propelled Qortechno to new heights.

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