Do you know More than 2.14 billion shoppers are now buying items online to purchase goods and services? Of the current world population of 8 Billion, around 29% of people are digital buyers and to Success in eCommerce you must good website and strategy, So in this blog, we will discuss the detailed key factors to Success in eCommerce Business.
Today, e-commerce websites engage not only Women but Men, kids, parents, and teenagers as well. So online shopping is not associated with a niche market but it is going to capture more than that what we can imagine.
People are increasingly looking to shop online for an easier customer experience. And, they’re even shopping from mobile, because of better mobile networks and bigger mobile screen sizes.
So the digital world is an exciting place to be, with business owners who are using e-commerce websites or who want to sell their products/services through e-commerce websites. But it isn’t always easy for a Success in eCommerce business online.
Before knowing the factors of success in eCommerce we should know why so many e-commerce(Approx. 70-80%) businesses struggle to improve their sales.
There is some very common reason why their customer leaves the website without a final purchase:
- Customers don’t know how to use your site
- Product value isn’t clear
- Navigation is difficult
Don’t worry as solutions are much easier than what someone thinks.
To compete in the e-commerce world, there are a few trade secrets that you will need to do it to the top. And if you follow these secrets, definitely you will get a big advantage over your competitors and will be Success in eCommerce
1. Good Website Design
Nobody wants to buy products/services where things are not organized. It is as true for the offline store to the online store. So make sure your e-commerce website is well-design. Because good website design reflects your company's value behind the screen and Success in eCommerce. If your e-commerce website design does not have the wow factor, you probably need to work on the design. Also, the Sitemap (Website structure) must be well designed for easy navigation of the Website.
2. Establish your brand's unique
Your e-commerce brand has its own value and purpose. You must clarify what you do and why you do it.
Shoppers love reviews. Approx. 50% of consumers are likely to buy products and services with excellent reviews. A negative review can also help to buy as it reflects reviews are not fake.
To win it, you need a Unique Selling Proposition (USP) for the brand.
USP help to differentiate your products from your competitors so that consumers can remember your brand easily and they give positive review rather than negative ones. and factor will help you to Success in eCommerce.
3. Consumers love a great User Experience
On your website, it should be clear what your business does. If you want to move traffic toward a desired action, like buying, you need to optimize UX or user experience.
It is also important that the shopping cart is easy to view and access. The checkout process must be straightforward. A great user experience will always lead to Success in eCommerce.
Your content quality leads to buying moods like:
* Good size image/animated image
* Games (if your brand can attach with the game)
Optimize UX for mobile, as more & more user is going to use mobile for their purchasing.
The mobile version of your site shouldn’t look exactly like your regular website. Image/content must be different and approachable according to the mobile screen as the users are going to spend less time rather than desktop views.
4. Website loading speed
Website loading time affects your sales bottom line. Fast-speed loading website experience improved their conversion rate by 50 to 70%. To improve your website speed you need an experienced website developer and Qortechno provides you with the best and most experienced developer at an affordable price. A good loading speed will help you to Success in eCommerce.
5. Transparent with your customers
To succeed in the e-commerce world you need to be transparent with your customers otherwise, they might not trust you to buy products/services.
Your contact information should be visible right on your website.
The shipping costs of your website must be affordable for customers. Offer them free shipping when they spend over a certain amount of money. If you charge extra for shipping costs, please clearly mention this to prospects before they reach the checkout page.
Also don’t force users to create accounts before they place an order. It is good to let your users sign up after placing an order. It will exponentially improve your conversion rates and help you to Success in eCommerce Business
6. Product information
Outstanding individual product pages with detailed information like product specifications, photos, shipping costs, etc help consumers make buying decisions.
Try to highlight the product's key benefits. Product page design and architecture are essential when it comes to sales conversions. To have a good product page design you can go through our services
7. Enhance User Engagement (Social Media Marketing)
Linking social profiles and user-generated content with an e-commerce website can easily engage your customers towards your brands. You can share helpful information about your product/services in the form of images/videos for your customers on
Instagram / Facebook / Linkedin / Youtube / Pinterest /
to engage your customers. Social media allows brands to show authenticity and associate an emotional connection with their products and will boost your Success in eCommerce.
8. Secure Shipping / Return Policy
Before transaction money, customers need online financial security. Make sure that your e-commerce websites are using safety features during the purchase process to build customer trust.
Return Policy is also a trust-building feature of online business. For any genuine reason, customers know that the brand is there for them and which will help you to build trust in customers and Success in eCommerce
9. Use a Call to Action (CTA)
A call to action (CTA) is nothing but an invitation for a user to take some desired action. Make sure CTA is showing each & every page on your e-commerce website. Try to make it in a clear and different format (color/text) to directly influence your customer's buying decision.
The above 9 Key Factors will help to Success in eCommerce website for higher conversions. They can actually make or break your online business.
Qortechno is a Leading Web Development agency that provides the best E-commerce solutions. Work with us if you want to hire expert e-commerce web professionals to find out how we can help to grow your online business, whether you’re launching a brand or already live. We will help you to Success in eCommerce Business