In-House Marketing VS Digital Marketing Agency

Nisha
June 6, 2022
3 MIN READ

June 6, 2022

In-House Marketing VS Digital Marketing Agency

Categories : | | | |

If you are a business owner and want to grow your business, get more leads then digital marketing is the best strategy. To achieve these goals, you will need talented people that can work on it and execute your strategy.

Many agencies are still confused as to whether you should work with an in-house team or hire a professional digital agency partner?

Check out the pros and cons of each. 

Partnership with a Digital Agency 

Pros:

Deeper Expertise

Hiring a digital marketing agency means hiring a professional. The most beneficial part of working with such an experienced partner is getting the most value and ROI from your digital marketing efforts.

Diverse speciality 

Many agencies offer different services like, web design, SEO, Paid advertising, email marketing and many more. So you get multiple things from a single window.

Scalability

A good digital marketing agency helps your business to scale properly in terms of hiring team as you don't have to bother to find and hire senior marketing professionals.

Cost

A marketing agency has access to many valuable tools and resources, which gives you a better chance of getting the results you want. Additionally, they are result-oriented, as if they do not produce results, their partnership is over.

Cons:

Multiple clients

As a digital marketing agency works with multiple clients so it is possible to feel neglected sometimes. A client-focused agency, however, won't give you this impression or feeling. Instead, they will portray themselves as close collaborators in the process.

Control

You don't have much control over marketing strategy with a digital agency.  Your company can also reduce bottlenecks when it outsources marketing by becoming trusted with the agency.

In-House Marketing

Pros:

Control over every aspect of the process. 

With an in-house team, you have better control over the execution of your marketing strategy.

You have better accessibility to see what is happening around. Also, if something is not working then you have flexibility to change the strategy.

More focus:

Your employee will be more focused as they have to work with your company only so their all strategy & process work around them. While working with an agency, chances are people are working with other assignments also. When you build an internal team then they are more familiar with your brand rather than an agency.

Cons:

Hire & retain employees

Hiring the right talent is not a cup of tea. It takes a lot of time & effort. You have to hire multiple persons to get the marketing result. Putting together an internal marketing team, and keeping it in place, is an extremely high investment for your business.

Slow results

A marketing agency may provide faster results than a company you work with on your own. It's better to hire an agency because they are more knowledgeable, and they have two to three people working on it. This means results arrive more quickly.

Software expenses

Along with hiring and maintaining an internal marketing team, you also have to pay for marketing software. Costs can be incurred for anything from SEO tools, such as Ahrefs and SEMrush, to graphic design and web development.

Conclusion:

No matter what marketing method you choose, whether it's in-house or working with a digital agency, you'll need to consider all variables, including the cost, market, etc.

Qortechno is a Digital marketing agency in San Francisco. Would you like to learn how working with an agency could benefit your business? You can discuss your needs with Qortechno today, and we can see how we can help!

Tags : , , , , , ,

Written by Nisha

Nisha is a CEO & Co-founder at Qortechno.com

Do you have feedback?

Your email address will not be published. Required fields are marked *

blank
Qortechno is a web development company with the goal of providing our clients with results-oriented and creative design solutions. Our team has experience in almost every discipline related to web development. We have a proven track record of developing unique and successful websites for businesses of all sizes and industries.
Follow Us
blank
Contact
1160 Battery Street East, Suites 100, San Francisco, California, USA 94111
Kudlugate, Bengaluru, Karnataka 560068
blank
+919591755353
blank
blank
Back
WhatsApp
Skype
Email
Jivo Chat