Advance Guide: GA4 for Ecommerce(Unleash the Power of Data)

Advance Guide: GA4 for Ecommerce(Unleash the Power of Data)

May 26, 2023

May 26, 2023

Advance Guide: GA4 for Ecommerce(Unleash the Power of Data)

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What is GA4

Big changes are happening in the world of Google Analytics. From July 1, 2023, Universal Analytics will no longer be processing new hits. Instead, Google Analytics 4 (GA4) will be the go-to tracking option for all of us Google Analytics users.

With GA4, there are actually some awesome advantages to the new GA4 that you would like to know about. So, let's dive in!

  1. Universal Analytics vs. GA4.
  2. How does GA4 “work”?
  3. What are the benefits of GA4 for ecommerce?
GA4 VS Universal analytics

Universal Analytics advantages:

  • Familiar and widely used by businesses for a long time.
  • Allows deep customisation and integration with third-party tools.
  • Provides robust reporting capabilities with a wide range of metrics and dimensions.
  • Offers flexibility in setting up tracking and implementing advanced features.

GA4 advantages:

  • Offers a more comprehensive view of user behaviour across devices and platforms.
  • Utilises advanced machine learning for better insights and predictions.
  • Provides a unified approach to track user activity across various channels.
  • Enables more accurate and actionable data for informed decision-making.

Remember, GA4 is the future:

  • From July 1, 2023, GA4 will be the primary tracking option.
  • Transitioning to GA4 ensures access to the latest features and developments.
  • Investing time in understanding and adopting GA4 will be beneficial in the long run.

    How Does GA4 Work?

    When it comes to GA4 and Universal Analytics, the main differences lie in how they measure data. Let's break it down:

    Universal Analytics:-
  • Used different "hit types" to collect data, such as page views, user timings, e-commerce actions, clicks, scrolls, and file downloads.
  • These hits were grouped together as a session, representing a single visit from a visitor.
  • Universal Analytics had a session-based data model, where the session was the key focus for analysis.

    Google Analytics 4 (GA4):-
  • In GA4, all data is measured as events. Every interaction is considered an event.
  • The focus shifts from sessions to specific interactions or hits, which are collected as events.
  • GA4's data model is event-based, giving more importance to individual interactions rather than sessions.
  • So, in a nutshell, Universal Analytics used hit types to track various web interactions and grouped them into sessions. In GA4, all interactions are treated as events, making individual interactions the primary focus for analysis.

What are the benefits of GA4 for e-commerce?

GA4 is very useful for ecommerce sites, offering a number of exciting features. Here's how GA4 can help you in a simple and straightforward way for your e-commerce business:

1. Comprehensive ecommerce tracking:
With GA4, you gain unparalleled insights into user behavior on your website or app. It's like peering through a magnifying glass, revealing every detail of customer interactions. Track crucial ecommerce metrics effortlessly, such as purchases, revenue, and conversion rates, painting a vivid picture of your online store's performance.

Imagine effortlessly monitoring the heartbeat of your business. Last month, GA4 tells you that your website raked in an impressive 500 orders, driving a whopping $10,000 in revenue. This level of clarity empowers you to make informed decisions, steer your strategy, and reach new heights in your ecommerce journey.

2. Analyze product performance:
GA4 enables you to understand which products are popular among your customers. You can identify the top-selling items and evaluate their performance over time. For instance, you may discover that your "Summer Collection T-shirts" have consistently high sales throughout the season.

3. Tracking for Enhanced Customer Insights:
GA4 is your ultimate companion for effortless tracking across websites and apps, streamlining your analytics journey. Discover the inner workings of conversions and unravel the intricate dance between customers and your site. 
For example, Customers seamlessly transition from browsing products on their trusty mobile phones to completing purchases on their desktops. GA4 captures this insightful behavior, enlightening you to the true paths customers take on their purchasing journey. Armed with these priceless insights, you can optimize your strategies to cater precisely to their needs, skyrocketing your ecommerce success.

4. Analyze app engagement:
If you have a mobile app for your ecommerce business, GA4 is your ultimate ally for tracking user engagement within the app. It's like having a crystal-clear window into your customers' actions, empowering you to measure vital metrics like app installations, in-app purchases, and user retention rates.
Imagine this: A closer look reveals that customers who have installed your app are not only loyal but also more likely to make frequent purchases. GA4 highlights this invaluable insight, allowing you to tailor your strategies to captivate and retain these high-value app users. Brace yourself for unparalleled e-commerce triumph as you harness the true power of GA4.

5. Deeper funnel analysis:
Identify conversion drop-off points: Analyze the entire customer journey, from product views to purchases, and identify drop-off points. For instance, you may find that many users abandon the checkout process at the shipping information stage. By optimising this step, you can potentially increase your conversion rates.

6. Measure cart abandonment rate:
GA4 allows you to track the percentage of users who add items to their cart but don't complete the purchase. By monitoring this metric, you can implement strategies to reduce cart abandonment, such as offering incentives or improving the checkout process.

7. Event-based tracking:
GA4's event-based model lets you track specific actions taken by users, such as adding items to the cart or completing a checkout. By analysing these actions, you can understand user engagement and optimise your website accordingly.

8. Predictive analytics:
Take advantage of GA4's machine learning capabilities to predict customer behavior and future trends.Make data-driven decisions and stay ahead of the competition.
For instance, based on historical data, GA4 may predict that sales for a particular product category will increase during the holiday season. Armed with this insight, you can plan your inventory and marketing strategies accordingly.


In conclusion, the transition from Universal Analytics to GA4 brings significant changes in how data is measured and analyzed. The urgency to adapt to GA4 is crucial for businesses aiming to stay ahead in the ever-evolving digital landscape. GA4's event-based data model provides a more granular view of user interactions, offering valuable insights for optimizing strategies and improving user experiences. With enhanced cross-platform tracking, advanced audience analysis, and predictive analytics, GA4 equips ecommerce businesses with the tools to make data-driven decisions and drive growth. 

How Qortechno can help with GA4 ecommerce setup?

QorTechno, a web design agency can greatly assist ecommerce businesses with GA4 implementation and optimization. We can ensure proper installation and setup of GA4 tracking codes on the website and mobile app, ensuring accurate data collection. We can analyze GA4 data, identify key insights, and provide actionable recommendations to improve conversions and user experiences. Our expert web development team can also create customized reports and dashboards, helping ecommerce businesses make informed decisions based on GA4 analytics. With our Website development expertise, QorTechno can maximize the benefits of GA4 for ecommerce success.

Don't delay, contact us to make the move over to GA4 today to unlock its powerful capabilities and propel your online store towards success.

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Written by Nisha

Nisha is a CEO Qortechno where she helps businesses shine in the online world. Nisha's passion for innovation and commitment to excellence have propelled Qortechno to new heights.

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